Floating Passengers
Volkswagen
Issue 45 | December 2017
Agency
DDB & Tribal
Creative Team
Senior: Gijs Sluijters & Joris Tol Junior: Klaas verhoeven & Tim Teunissen
Production Team
Amsterdams Filmbedrijf
Other Credits
Soundcircus, Sound Design: Kees Kroot DDB & Tribal Worldwide, Amsterdam Business Director: Milo van der Meij DDB & Tribal Worldwide, Amsterdam,Account Director: Danielle Boskemper DDB & Tribal Worldwide, Amsterdam Strategy Director: Marcel de Jonge Het Amsterdams Filmbedrijf Producer: Daan Tan Het Amsterdams Filmbedrijf Producer: Olivier Nass Het Amsterdams Filmbedrijf Producer: Haakon Niewold Het Amsterdams Filmbedrijf Editor: Thomas Liebe
Date
October 2017
Background
In 2017 Volkswagen introduced the Tiguan Allspace. A larger Tiguan model with 2 extra seats. Volkswagen wanted to create rumour around the release of the new, and bigger Tiguan Allspace.
Idea
A construction on the rear end of a standard Tiguan was built and this bracket was hidden underneath prepped clothing. The idea was to drive around various towns with the Tiguan and the 2 floating passengers sitting in comfy positions as if they were sitting on a backseat. The specially built stunt turned into an online film. Claim: There's a new and bigger Tiguan coming – The Tiguan Allspace – with 2 extra seats.
Results
Millions of views on social within days. Thousands of comments, likes and shares. Sales boost of Allspace pre-orders.