Menu
Outdoor & Events
 

Black Pavillion

AB-InBev

Issue 50 | March 2019

Agency

DDB

Creative Team

CCO: Leo Macías, André Pedroso Creative Directors: Carlos Eduardo Romero, Juan Fernández, Juan Felipe Jaimes, Jacint Sotorra Creative Team: Juan Camilo Uribe, Mario Maranta, Eddie Baldosea, Ivan Saavedra, Nestor Benjumea, Daniel Matamoros, Julián Capador, Carolina Paez, Daniela Prieto, Leonardo Méndez, Carlos Bustamante

Production Team

CEO: Borja de la Plaza Sound design: Juan Guillermo Lopez Producer: Los Notarios Excecutive producer: Felipe Cortez Art Direction: César Maya. Production: Darío Lozano, Daniel Mesa

Other Credits

VP Accounts: Adriana Toborda Account Director: Natalia Fuentes, Johanna Bustos Accounts Team: Laura Ospina, Stafany Molina, Daniel Salazar

Date

November 2018

Background

Poker beer was infiltrated in Bogota’s Motor Show to raise awareness about the risk of drinking and driving.

Idea

The visitors were invited to see "the most expensive cars in history". Attracted by this message, more than 37K people could live a multisensory experience. They listened to the stories of the protagonists involved, smelled the irrigated gasoline and saw several traffic accidents just a thousandth of a second after the tragic outcome.

In that way, Poker was able to give the message it wanted: any car driven in a drunken state can be the most expensive in history because it can cost the life of a friend.

Results

37 thousand spectators in just one week.

The most visited pavilion at the Motor Show.

Trending Topic #Cuidaunamigo.