The broadcast made for you

Background

Brazilians are crazy about soccer and passionate supporters of their teams. For broadcasters, this has always meant they must show complete impartiality when reporting on big games.

Extending its "Made for You" campaign, Itau´ Bank saw they could demonstrate to their customers that they understood them and shared their passions. Adapting the radio commentaries of the big football matches seemed a good opportunity to do this.