How sounds are produced
Shortlist - Dimensional Mailing - Zeeg2
Issue 24 | September 2012
Agency
DDB Brazil
Creative Team
Creative Directors: Sergio Valente, Marco Versolato, Wilson Mateos, Luciano Lincoln, Guilherme Jahara Creatives: Ricardo Salgado, Rafael Voltolino, Fernando Pereira
Other Credits
Account Supervisor: Maristela Pati Correa, Tania Pena, Maria Helena Addesso Approved by: Gabriel Carrera, Olivia Carrera
Background
Zeeg is a sound studio in Sao Paulo that wanted to get more work from agencies. The task was to let creative directors in Brazil know they offered expertise and creativity.
Idea
The mailing showed how sounds are created by radio specialists. So a pack of spaghetti was mailed. Breaking the spaghetti is the sound of a leg being broken. “But leave all the other sounds to us”, said the copy.
Results
The mailing was sent to several agencies in Sao Paulo. Demand for Zeeg grew more than 50% and the deals were up to 30% larger than before the campaign.