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Mail & Door Drops
 

How sounds are produced

Shortlist - Dimensional Mailing - Zeeg2

Issue 24 | September 2012

Agency

DDB Brazil

Creative Team

Creative Directors: Sergio Valente, Marco Versolato, Wilson Mateos, Luciano Lincoln, Guilherme Jahara Creatives: Ricardo Salgado, Rafael Voltolino, Fernando Pereira

Other Credits

Account Supervisor: Maristela Pati Correa, Tania Pena, Maria Helena Addesso Approved by: Gabriel Carrera, Olivia Carrera

Background

Zeeg is a sound studio in Sao Paulo that wanted to get more work from agencies. The task was to let creative directors in Brazil know they offered expertise and creativity.  

Idea

The mailing showed how sounds are created by radio specialists. So a pack of spaghetti was mailed. Breaking the spaghetti is the sound of a leg being broken. “But leave all the other sounds to us”, said the copy.

Results

The mailing was sent to several agencies in Sao Paulo. Demand for Zeeg grew more than 50% and the deals were up to 30% larger than before the campaign.