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Wi-Fi Dogs

Deutsche Telekom

Issue 37 | December 2015

Background

Everyone knows the problem. When you go abroad, you waste huge amounts of time searching for free Wi-Fi to avoid the horrendous phone bills roaming usually involves.

To avoid this, Deutsche Telekom created 'Travel & Surf' passes which gave a fixed price for data roaming in more than 100 countries outside Germany.

The problem was, many holiday-makers still loitered in hotel lobbies and uncomfortable cafes rather than enjoying what were supposed to be the most relaxed days of the year. The task was simple. Let everyone know about the Telekom deals.

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