Online & Digital

Wi-Fi Dogs
Deutsche Telekom
Issue 37 | December 2015
Background
Everyone knows the problem. When you go abroad, you waste huge amounts of time searching for free Wi-Fi to avoid the horrendous phone bills roaming usually involves.
To avoid this, Deutsche Telekom created 'Travel & Surf' passes which gave a fixed price for data roaming in more than 100 countries outside Germany.
The problem was, many holiday-makers still loitered in hotel lobbies and uncomfortable cafes rather than enjoying what were supposed to be the most relaxed days of the year. The task was simple. Let everyone know about the Telekom deals.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- Predator Instinct: The Game
Issue 35, June 2015 - The BVG-adidas EQT/Berlin shoe
Issue 46, March 2018 - adiZero Gram Challenge
Issue 18, March 2011 - Breaking the pattern with adidas GLITCH
Issue 44, September 2017 - STOP
Issue 52, September 2019 - Outlaw Runners
Issue 61, December 2021