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Secret Fishing Spots

Hutchwilco

Issue 26 | March 2013

Background

Hutchwilco were New Zealand’s oldest manufacturer of life jackets. The only problem was that their customers kept dying. This was because fishermen, being competitive, didn’t want to tell anyone where they were going when they went fishing. So no matter how good Hutchwilco made their lifejackets, if no one knew where they were, the chances of finding them if they got in trouble were considerably reduced.

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