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The Breast Cancer Screenings

Rialto Channel / Ascendant Dx / NZ Breast Cancer Foundation

Issue 42 | March 2017

Background

Rialto Channel, the home of serious cinema, wanted to show that their films connected with audiences on a much deeper level. They wanted their audiences to be a part of the story, using films in a way they've never been used before: to fight breast cancer.

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