Mail & Door Drops

A personal message from Jennifer - Fundraising
Parkinson’s Victoria
Issue 25 | December 2012
Background
Parkinson’s Victoria (PV) funds research into Parkinson’s disease, providing support to the 80,000 Australians who suffer from it. However, the charity receives limited government support and relies heavily on private donations.
Like all charities, PV’s challenge is to turn an irregular trickle of donations into a steady flow.
Rather than attempt a mass-market communication and compete with all the other charities out there, this campaign targeted just 50 of Australia’s most influential business leaders to encourage them to consider donating to PV on an ongoing basis. To touch them, the message had to be as personal as possible.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- D&AD Masterclasses
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - Burning for business
Issue 23, June 2012 - Aftermath
Issue 42, March 2017 - The Lion’s view
Issue 48, September 2018 - The Regular Visitor’s view
Issue 52, September 2019 - No More Mayo
Issue 52, September 2019 - The World's Tallest Donation Box
Issue 56, September 2020 - For advisers on a mission
Issue 57, December 2020 - Angel’s Souls
Issue 59, June 2021