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The song of a little frog spreads a loud message through the beer market in Hispanic USA

Medalla Light

Issue 59 | June 2021

Background

THE SONG OF A LITTLE FROG SPREADS A LOUD MESSAGE THROUGH THE BEER MARKET IN HISPANIC USA. There are 2x more Puerto Ricans in the U.S. than on the island of Puerto Rico. Medalla Light, an iconic beer brand in PR, wanted to bring a little bit of home to them. Using the Coqui, a tiny frog endemic to the island and revered as a cultural icon by locals, Medalla Light created Sound from Home. The idea was to provide motion activated sound devices that produced authentic sounds of the Coqui whenever consumers passed near Medalla Light in U.S. store shelves.

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