Outdoor & Events
![](https://assets.directnewideas.com/10281h.jpg)
Peephole Preview
Melbourne Theatre Company
Issue 37 | December 2015
Background
The Melbourne Theatre Company wanted to promote their latest production, 'Birdland' – a play about a rock star and his excessive, often nihilistic existence in hotel rooms. With an audience base of mostly older patrons, the MTC needed to connect with a new, younger audience. However, there was no budget for traditional media. So, instead, intriguing invitations were sent directly to a select group of influencers, inviting them to experience a preview like no other – the Peephole Preview.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022