Animal Strike

Background

In 2013 the New Zealand government passed a law that pushed the producers of legal party drugs to safety test them on dogs. Animal-rights activists, Paw Justice, wanted to create a campaign that would encourage people to force the government to review this law.

With very little money or time to get a petition into parliament, the task was to do something drastic to get the public behind the campaign. So the idea was
to show them the value of animals by making them live without them for a day.