Fargo Woollens

Background

To promote 'Fargo Season 2', online streaming service NEON had to think of a way to reach an audience which was resistant to conventional advertising and which lived mainly online. The TV landscape had changed radically in the previous five years. Huge online communities had sprung up around hit shows, where fans discussed everything from plot and characters to choice of soundtrack and wardrobe. NEON needed to find a way to put themselves into the conversations people were already having about Fargo.