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Hashtag Killer

WATERisLIFE (Non-Profit)

Issue 27 | June 2013

Background

WATERisLIFE is a charity dedicated to providing ‘clean water to those in need’. The ‘Hashtag Killer’ campaign set to the ironic #FirstWorldProblems meme in which the privileged middle-classes tweeted about the hazards of everyday life.

Like what a burden it was not to have heated leather seats in the car.

Or how difficult it was to remember the maid’s last name.

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