History Worth Playing

Background

The Computer Spiele Museum in Berlin is the first museum dedicated to the history of video games. But it is a small museum with limited resources, far from the main tourist routes in the city. The museum’s exhibitions are exhaustive and interesting, but the museum lacks visibility.

The mission was to put the museum top of mind, on the to-do list of future tourists planning to visit the city. Due to limited resources, it was important to create an original campaign that appealed to the nostalgia of the target, influencers and media, turning the campaign into a news story, that would quickly help to take it further.