Invisible Man
Volkswagen Group España Distribución S.A - Audi
Issue 47 | June 2018
Agency
DDB Spain
Creative Team
General Creative Director: Jose María Roca de Viñals Executive Creative Director: Jaume Badia Creative Director: Guille Ramirez, Alex Ademà Artistic Director: Fran Arguijo Copy: Carlos Weil
Production Team
Production Company: Agosto Filmmaker: David Vergés Producer: Aldo Günter Sound: BSO
Date
September 2017
Background
Audi piloted driving was the official car of the San Sebastian International Film Festival. To give visibility to the brand and model during the event, the client wanted to create an audiovisual work that celebrated the film industry, connected with the audience and created a link with film-lovers.
Idea
To honour the title of official sponsor of the festival, the idea was to invite a legendary film star to play the leading role in the sponsorship video.
Results
More than 15 million impressions
More than 7 million reach
More than 3 million views
More than 2 million interactions