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Instant Test Drive

Volkswagen Sweden

Issue 39 | June 2016

Background

For car manufacturers, fighting their way to the front of the consumer's mind was only part of the problem. Nobody bought a car without a test drive.

But organising a test drive was a pain. The dealer was miles away and sometimes sited on a cruddy industrial estate. Apart from all that, life just got in the way. There was almost always something better to do.

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