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Volkswagen

Issue 43 | June 2017

Background

Volkswagen was about to introduce the Amarok V6, the most powerful pick-up truck in its class. But research had shown that Aussie blokes couldn’t look past its European styling and see it for the class-leading truck that it was. So, the challenge was to find a way to get the audience to experience the power of the new Amarok V6 without any preconceptions.

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