Innovation

KLM Care Tag

KLM Royal Dutch Airlines

Issue 44 | September 2017

Background

Amsterdam had become one of the most popular tourist destinations of the world. In January 2017, more than a million people visited this city of 900,000 inhabitants. KLM wanted to be the most customer-centric airline in Europe. The question was, how could they help visitors to their capital city, expanding their service beyond their planes and the airport?

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