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2"45 Without Breathing

BBVA Bank

Issue 47 | June 2018

Background

On July 7th, 2017, Sofi´a Go´mez, a Colombian athlete sponsored by BBVA, dived 84 meters down into the sea to establish the new apnea world record, a rarely known and practiced sport in the country. The bank wanted a press ad that would use this achievement to suggest that nothing is impossible for people with goals and ambition.

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