Menu
Online & Digital
 

Bot Friends Powered by ‘WhatsApp’

ABinBev

Issue 48 | September 2018

Background

Poker beer had stood for friendship since 1929 but the nature of friendship had changed since then. People no longer gathered in front of the TV, they congregated in WhatsApp groups. But if Poker wanted to join them there, they couldn’t because WhatsApp doesn’t allow advertising. It is fully encrypted to keep brands at bay.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2018

Operating in association with Directory

Current Issue

Issue 49
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

People Also Read