Outdoor & Events

Canary’s Fog Taggers
Islas Canarias
Issue 40 | September 2016
Agency
DEC BBDO
Creative Team
Eduard Baldrís, Elisabet Colomé, Valeb Soto, Emma Estecha, Clara Peraferrer
Other Credits
Cesc Caparrós, Cesar Torras
Date
May 2016
Background
To spread the word in the coldest and rainiest countries in Europe that the Canary Islands have the best climate in the world.
Idea
On a wet, grey day, a message was written on the windows of different forms of public transport using a felt pen and anti-freeze. They made use of temperature to ensure that the message was shown just when the audience was most receptive.
Results
The video of the action was watched 1,569,149 times (May 22nd)