Menu
Outdoor & Events
 

Canary’s Fog Taggers

Islas Canarias

Issue 40 | September 2016

Agency

DEC BBDO

Creative Team

Eduard Baldrís, Elisabet Colomé, Valeb Soto, Emma Estecha, Clara Peraferrer

Other Credits

Cesc Caparrós, Cesar Torras

Date

May 2016

Background

To spread the word in the coldest and rainiest countries in Europe that the Canary Islands have the best climate in the world.

Idea

On a wet, grey day, a message was written on the windows of different forms of public transport using a felt pen and anti-freeze. They made use of temperature to ensure that the message was shown just when the audience was most receptive.

Results

The video of the action was watched 1,569,149 times (May 22nd)