Innovation
Radiation-Free Dreams
Mömax GmbH
Issue 44 | September 2017
Background
Mömax is part of XXXLutz Group, the largest furniture retailer in Austria and the second largest furniture chain in the world.
They saw an opportunity to be of real help to potential customers alarmed by reports that smartphones emitted radiation, which could lead to cancers.
According to Dr. Martin Blank from the department of Physiology and Cellular Biphysics at Columbia University:
"Cellphones are damaging the living cells in our bodies and killing many of us prematurely. We have created something that is harming us and is getting out of control."