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RED NOSES Clowndoctors

Issue 34 | March 2015

Background

Red Noses Clowndoctors were specially trained to give hope and courage to sick children. They depended on donations to be able to do their work. However, raising money from TV advertising was not easy. People would see the url or the phone number of where to donate but couldn't memorise the details.

As a result, only 3.4% of Red Noses donations came via television.

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