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Right to Colour

Panasonic

Issue 56 | September 2020

Background

Panasonic believes in the philosophy of pursuing the passion for photography and its Lumix range of cameras has empowered countless photographers to showcase their talent. Since colours play a crucial role in photography, the camera’s Venus Engine ensures the reproduction of extraordinary colours to make subjects pop in rich colours. The ability to see and capture colours however, is one that is often taken for granted. There are many colour blind photographers who struggle to grasp the colour information. Panasonic wanted to curb this human problem with by empowering this community while building a deeper connection with an audience whose passion for photography is commendable, despite all the hardships the colour blindness deficiency brings.

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