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The Dyslexic Captcha

Jaslok Hospital and Research Centre

Issue 42 | March 2017

Background

Jaslok Hospital is helping parents decode dyslexia with a captcha innovation.

Dyslexia is a common learning disorder. It is found in every 10th child. While there is no cure for it yet, medical intervention at the right time can help dyslexic children lead a normal life. However, most cases go undetected as Dyslexia is mistaken as unwillingness to learn or low IQ.

Thousands of undetected dyslexic cases can be attributed to the lack of awareness among parents and teachers. Jaslok Hospital, India's leading hospital has launched an innovative drive to spread education about Dyslexia among parents and teachers. Conceptualized by Dentsu Webchutney, 'The Dyslexic Capthca' campaign makes people experience Dyslexia first-hand.

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