The Dyslexic Captcha
Jaslok Hospital and Research Centre
Issue 42 | March 2017
Agency
Dentsu Webchutney
Creative Team
Chief Marketing Officer: George Alex Executive Vice President: Gaurav Soi Chief Creative Technologist: Gurbaksh Singh ACD, Copy: Vishal Sagar
Production Team
Video Production: Akshay Raheja Editor: Lalson & Sumantra
Other Credits
Media: Gurjot Singh Account Management: Arjun Paramhans Additional Credits: Hemant Kumar, Ramesh Kumar, Kavita Gupta & Sachin Verma
Date
December 2016
Background
Jaslok Hospital is helping parents decode dyslexia with a captcha innovation.
Dyslexia is a common learning disorder. It is found in every 10th child. While there is no cure for it yet, medical intervention at the right time can help dyslexic children lead a normal life. However, most cases go undetected as Dyslexia is mistaken as unwillingness to learn or low IQ.
Thousands of undetected dyslexic cases can be attributed to the lack of awareness among parents and teachers. Jaslok Hospital, India's leading hospital has launched an innovative drive to spread education about Dyslexia among parents and teachers. Conceptualized by Dentsu Webchutney, 'The Dyslexic Capthca' campaign makes people experience Dyslexia first-hand.
Idea
As the name suggests, the campaign replaces regular captcha with captcha handwritten by dyslexic children. Deployed on sites most visited by parents and teachers, the dyslexic captcha forces people to decode dyslexic children's handwriting. On failing, it displays a regular captcha with the following message – The captcha you failed to decode is how a dyslexic child writes. Don't fail to read the early signs of Dyslexia.
Such campaigns are the need of the hour. We need to be more sensitive towards causes like Dyslexia. A little sensitivity after all can make a difference in someone's life.