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Tree-Roll

AB InBev

Issue 49 | December 2018

Background

Busch had centered their advertising around the Busch Guy and the idea that the best place to crack open a can of Busch is the great outdoors. Here is where the fresh, clean water that Busch uses in the brewing process comes from. A number of TV spots had developed the concept and in September 2018 Busch partnered with the National Forest Foundation to invite America to celebrate the fall.

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