Online & Digital
Deutsche Bahn Festival Campaign
Issue 15 | June 2010
Background
Deutsche Bahn sells a wide range of tickets for rail travel to Germany and across Europe. They have a partnership with Eurostar enabling passengers to travel from London to Paris or Brussels before taking a DB train to other European destinations. Deutsche Bahn is a well respected company within Germany, but it is not well known within the UK tourist market except by those wishing to travel by rail within Germany.
The objectives of the campaign were:
- Raise brand awareness
- Encourage people to associate European rail travel with Deutsche Bahn
- Make people consider the train as an alternative to flying
- Build an email database for subsequent marketing campaigns
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - Brilliant Machines Rock
Issue 30, March 2014 - $HRED
Issue 34, March 2015 - Hungerithm
Issue 40, September 2016 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018