Online & Digital

Podge and Rodge on Vista

Issue 11 | June 2009


When Microsoft launched their operating system, Vista, there was plenty of worldwide hype and a number of huge above-the-line campaigns.

The launch of Vista in Ireland still used these tried and trusted methods but there was an appetite within Microsoft Ireland to explore the potential of new marketing opportunities, especially given that the target audience comprised predominately male tecchies in their twenties.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Current Issue

Issue 54

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


Related Articles