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Podge and Rodge on Vista

Issue 11 | June 2009

Background

When Microsoft launched their operating system, Vista, there was plenty of worldwide hype and a number of huge above-the-line campaigns.

The launch of Vista in Ireland still used these tried and trusted methods but there was an appetite within Microsoft Ireland to explore the potential of new marketing opportunities, especially given that the target audience comprised predominately male tecchies in their twenties.

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