Zombies
Zuni
Issue 38 | March 2016
Agency
Digital Arts Network Sydney
Creative Team
Digital Creative Director: Russ Tucker Digital Strategy: Mark Razzell (Zuni) Art Director: Andrew Torrisi Writers: Chloe Saintalin/Jol Temple Parramatta High School students
Production Team
Technical Director: Ben X Tan Creative Technologist: Kiyo Nishimura Design Director: Razif Djamaluddin Executive Producer: Sean Gardner Producer: Lisa Chan Designer: Kiera Connell Illustrator: Louie Joyce Film Production: In the Thicket
Other Credits
Local Parramatta High School students
Date
June 2015
Background
Shockingly 40% of young men aged 14-17 suffered from emotional distress, and it's this age group that were notoriously difficult to talk to about mental health.
Idea
So they were made the creatives on the brief. What they produced was surprising – an interactive zombie film and graphic novel.
In the interactive film and graphic novel, gory zombies represented everyday stresses, and it was up to the viewer to determine the outcomes. They could deal with the stress, or ignore it and suffer the consequences.
Results
With many unaware of how to seek help, a 'zombie survival kit' was provided, and 1 in 10 clicked through for further help.