Young Black Alive
Amnesty International
Issue 34 | March 2015
Agency
DM9 Rio
Creative Team
Creative Vice President: Álvaro Rodrigues? Creative Director: Álvaro Rodrigues, Diogo Mello? Art Director: Diogo Mello, Ana Cecilia Novis, Guilherme Cunha, Marcelo Lobo? Copywriter: Álvaro Rodrigues, Otto Pajunk, Léo Konjedic, Rodrigo Dorfman?
Production Team
RTV: João Maia? Production Company: ParaRaio? Actor: Wallace Coutinho? Director: Rômulo Veiga? D.O.P: Felipe Hutter? Music: Duas de Cinco? Music interpreter: Criolo
Other Credits
Account Services: Márcia Feitosa, Lucas Lemos? Media: Aline Freitas? Advertiser: Átila Roque, Thais Herdy, Marisa Vassimon?
Date
December 2014
Background
Amnesty International, in partnership with DM9Rio presents the campaign Young Black Alive. This was a demonstration to draw attention to the high number of youth homicide in the country, especially among black youth.
Idea
In 2012, 56,000 people were murdered in Brazil. Of these, 30,000 were young people between 15-29 years and of those, 77% are black. Most homicides were committed by firearms, and less than 8% of cases will be tried.
Despite the very high tax of homicide are black youth, the theme was generally treated with indifference at national public agenda.
The consequences of prejudice and negative stereotypes associated with these young people and territories of the favelas and suburbs should be widely discussed and repudiated.
In order to mobilize society and break the indifference, Amnesty International Brazil launched Young Black Live campaign. Using an emotional language, the film featured a special track of the singer /songwriter Criolo, which gave the song " Duas de Cinco " (Two of Five).