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Adventures of Penny; Itau’s Piggy Bank Book

Banco Itau

Issue 36 | September 2015

Background

The story of a young boy with many dreams who received a present from his father to help him achieve those dreams: a little pig called Penny who loved to swallow coins. This was the story of The Adventures of Tostão: Itaú's Piggy Bank Book, another innovative action from Itaú Unibanco, the largest Latin American bank, that combined financial education with encouraging children to read. The project was created by DM9DDB.

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