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Tok&Stok

Issue 40 | September 2016

Background

Most people are very careful buying big-ticket items like furniture. There is often an in-store inspection of the bed, sofa, chairs after online research but before purchase.

These days Pinterest plays a critical part in the process, as a research and storage tool that allows purchasers to imagine and virtually construct their home purchases by taking inspiration from anywhere. It’s great, but it is virtual rather than physical.

Brazil’s largest furniture retailer, Tok&Stok, wanted to see if it could maximise the opportunities created by Pinterest by turning itself into an inspiration board, using an in-store Pinterest button to marry the digital and physical worlds, and making the purchase cycle shorter and easier.

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