Price on the Jersey

Background

The northeastern region of Brazil was one of the most important regions for Walmart. The economic crisis that had gripped the country since 2014 had a direct effect on the company's business. Consumers started to trade large shopping trips at Walmart for smaller trips to neighbourhood stores to stock up on essential items. More than ever, Walmart needed to remind Brazilian consumers of their core proposition: lower prices. Sam Walton's motto of "Everyday low cost, everyday low price" extended also to the brand's marketing.