Outdoor & Events

Street Map

Issue 15 | June 2010


The Alzheimer Society in Hamburg is a charity that relies entirely on donations for its daily operations. The target audience for the campaign was defined as being new donors, in other words most of the healthy people in the city. Because the nature of the disease is difficult for healthy people to relate to, the Society needed an idea that would both raise awareness of Alzheimer’s and raise money.

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