Broadcast, Press & Inserts
Driving Dogs
MINI and SPCA New Zealand
Issue 27 | June 2013
Background
As a key sponsor, MINI wanted to help the SPCA find homes for their dogs. The problem was, too many people in New Zealand believed a rescue dog was a second-rate mutt, so finding homes for them was difficult.
The task was to raise perceptions of rescue dogs as being as smart as any other kind of dog.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- Driving Dogs
Issue 27, June 2013 - The Unewesual campaign
Issue 32, September 2014 - Ginger Sheep
Issue 7, June 2008 - Give The Dog A Bone
Issue 22, March 2012 - Bulk Catnip DM
Issue 31, June 2014 - Easter Bunny Race
Issue 35, June 2015 - The McWhopper proposal
Issue 37, December 2015 - Peter Souter in 5...
Issue 41, December 2016 - Breaking In
Issue 60, September 2021