Menu
Broadcast, Press & Inserts
 

Driving Dogs

MINI and SPCA New Zealand

Issue 27 | June 2013

Background

As a key sponsor, MINI wanted to help the SPCA find homes for their dogs. The problem was, too many people in New Zealand believed a rescue dog was a second-rate mutt, so finding homes for them was difficult.

The task was to raise perceptions of rescue dogs as being as smart as any other kind of dog.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 51
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

People Also Read