Menu
Broadcast, Press & Inserts
 

Meet the meat of your dreams

Foodstuffs New Zealand

Issue 25 | December 2012

Background

PAK’nSAVE is New Zealand’s cheapest supermarket chain. Their low prices are a hit with Kiwis and so was their low priced advertising. In this highly competitive category, price is the main driver of share. But because they were constantly banging on about their low prices, they found they needed new ways to get cut-through. Especially in the butchery department, where discounted meat was a regular feature.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 59
Buy

SUBSCRIPTION DEALS

We have subscription packages for freelancers, for small teams and for large groups.

Share

People Also Read