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7 days for a change

Tunisair

Issue 23 | May 2012

Background

In early 2011, the first manifestation of the Arab Spring, there was a revolution in Tunisia which became worldwide news. As a result, many tourists cancelled their flights and trips. Tunisair’s ticket sales dropped by 40% as people began to think that Tunisia was a dangerous country.

The challenge, then, was to convince Spaniards that this was not the case, that Tunis was safe, interesting and beautiful.

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