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The Idea Auction: Ideas That Cannot Wait For A Brief

Draftfcb Spain

Issue 28 | September 2013

Background

Draftfcb Spain wanted to demonstrate Product to potential clients how innovative and creative they could be as an agency.

Historically, when clients put an account up for pitch, they invite agencies to submit bids. Draftfcb flipped this on its head, inviting clients to submit bids. 

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