Outdoor & Events
The Idea Auction: Ideas That Cannot Wait For A Brief
Draftfcb Spain
Issue 28 | September 2013
Background
Draftfcb Spain wanted to demonstrate Product to potential clients how innovative and creative they could be as an agency.
Historically, when clients put an account up for pitch, they invite agencies to submit bids. Draftfcb flipped this on its head, inviting clients to submit bids.
Subscribe to view more →
This article is for Directory subscribers only
Please Subscribe to Directory or Sign In if you're already a subscriber to read this article.
Login
NEW SUBSCRIPTION PACKAGE
Get the magazine + five passwords to the archive and now + the mag in PDF form to share.
One sub, many beneficiaries!
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
The Caples Awards 2021See the results →Current Issue
Share
People Also Read
- Songkran Stranger
Issue 60, September 2021 - Who’s your Cabbie
Issue 60, September 2021 - addresspollution.org
Issue 53, December 2019 - 13th Street Cuisine
Issue 16, September 2010 - Cannes Contenders 2015
Issue 35, June 2015 - Travel back to 1886 with PlayStation and Uber
Issue 35, June 2015 - Equal Pay Day Europe and mortierbrigade find out why Donald Trump speaks like a 9-year-old.
Issue 43, June 2017 - Close The Gap
Issue 56, September 2020 - Holidoorways
Issue 60, September 2021 - The Trash Collection
Issue 60, September 2021