Menu
Online & Digital
 

Editorial and Translation

KORRELEKTOR

Issue 29 | December 2013

Agency

Draftfcb Vienna

Creative Team

Executive Creative Director: Phil Hewson, Patrik Partl Copywriter: Matthias Goggel Art Director: Romain Berthet Junior Art Director: Kerstin Fruhwirth Programmer: Mathias Assefi

Other Credits

Account Director: Claudia Schab Account Manager: Johanna Cigler

Date

March 2013

Background

KORRELEKTOR was an editing, proofreading and translation service. The brief was to boost their website traffic with an online campaign.

Idea

As they are an editorial office, the aim was to use perfect timing for the message: the very moment a user makes a typo. When entering an Internet address incorrectly into a browser, the users were forwarded to the perfect remedy – the editorial office KORRELEKTOR. Domains that arise out of mistyped addresses of heavily trafficked websites were used and a 50% traffic surplus (unique users) on the KORRELEKTOR website was expected.

Results

Since the launch of the "mistyped" websites in December 2012, traffic on the KORRELEKTOR website has increased by 234%, which exceeded the expectations by 50%.