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BMW M135i | The Fastest Christmas Song

BMW (Schweiz) AG

Issue 27 | June 2013

Background

In 2011, DraftFCB Zürich created “The Fastest Christmas Card In The World”, which captured over ½ million YouTube views.

In 2012, the challenge was to come up with a mailing to 3,000 BMW drivers in Switzerland, which would top that success.

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