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The Internet Remembers

DrinkWise

Issue 50 | February 2019

Background

DrinkWise had been running the “How To Drink Properly” campaign since 2014. Rather than wagging a finger at young Australians, it used cutting humour to encourage them to drink “classily” by moderating their alcohol intake to a responsible level. If they drank too much, they could do damage to their own well-crafted personal brand.

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