For Music
Spotify
Issue 27 | July 2013
Agency
Droga5
Creative Team
Creative Chairman: David Droga Executive Creative Directors: Ted Royer / Nik Studzinski Group Creative Director: Neil Heymann Creative Director: Graham Douglas Lead Copywriter: Spencer Lavallee Creative Mutant: Kenny Kim Designer: Ryan Hoelting
Production Team
Head Of Integrated Production: Sally-Ann Dale Head Of Broadcast Production: Ben Davies Executive Interactive Producer: Lindsey Slaby Digital Producer: Justin Durazzo Ux Designer: Eileen Tang Creative Technical Lead: Fran Devinney Senior Art Producer: Julia Menassa Print Production Manager: Kim Williams Retoucher: Travis Commeau
Other Credits
Head Of Digital Strategy: Chet Gulland Senior Digital Strategist: Dan Neumann Brand Strategist: Matthew Gardner Communications Strategy Director: Colleen Leddy Group Account Director: Tenny Pearson Account Director: Matthew Hennell
Date
March 25, 2013
Background
In this film—the first ever created for Spotify—the music service shows the world what it stands for: We are Spotify. And we are for music. Not only is Spotify establishing itself as the place where people can experience music, but it's also celebrating the immense power of music. Visually, Spotify wanted to amplify this power by showing the journey of one person being carried by a sea of people – by music. This is designed to be a moment all viewers could put themselves into. It purposefully doesn’t use music so that it can conjure a different music memory for everyone.
Idea
In each of the films, Spotify focuses on a single moment that shows how powerfully music can impact a person’s life, and illustrates the range of human emotion music spans. These three simple, individual moments show just a few ways that music can affect and transport us. In these intimate scenes we show how music evokes nostalgia and allows us to lose our inhibitions and overcome routine.
Results
The campaign just launched in March, so no substantive results currently exist.