Issue 27 | July 2013
In this film—the first ever created for Spotify—the music service shows the world what it stands for: We are Spotify. And we are for music. Not only is Spotify establishing itself as the place where people can experience music, but it's also celebrating the immense power of music. Visually, Spotify wanted to amplify this power by showing the journey of one person being carried by a sea of people – by music. This is designed to be a moment all viewers could put themselves into. It purposefully doesn’t use music so that it can conjure a different music memory for everyone.