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The Truth Is Worth It

The New York Times

Issue 51 | June 2019

Background

“The Truth Is Hard” was a brand campaign for The New York Times that set out to show the title’s commitment to quality and original journalism at a time when trust in American institutions was at an all-time low and misinformation was rife. The newspaper wanted to continue the debate about the role of a free press and the importance of reporting the facts.

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