White Paper

Background

European men have two great loves: their wives and their football clubs. But which one do they love more? In time for the Premier League kickoff, PUMA conducted a scientific study to find the answer to this age-old question. Together with the University of Bristol and Newcastle United, the brand gathered the most hardcore European fans and performed a series of tests designed to reveal what they really felt. The results? Science proved that men love their wives almost five times more than their clubs. Which wasn’t the result our participants hoped for, but maybe just what their relationships needed.