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6 things you can miss while reading the newspaper

Newspapers

Issue 26 | March 2013

Background

In this digital era, advertisers are less and less inclined to use newspapers even though research shows that newspaper advertising is still an effective way of reaching people.   

Newspaperswork is the marketing platform for all Belgian newspaper publishers. They wanted a B2B campaign to reconnect with both advertisers and media agencies by showing that newspapers are an attractive and effective advertising medium.

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