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A dramatic surprise on a quiet square

Turner Broadcasting System Europe Ltd

Issue 23 | June 2012

Background

The American TV Channel TNT was a high-quality entertainment channel which was new to Flanders.

It was positioned as the channel for people who want to be transported from their daily lives by engaging plots and unpredictable storylines.

In short, TNT was television worth talking about. It followed, then, that the launch campaign needed to be advertising worth talking about.

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