Outdoor & Events

Selfie Speeding Sign

Stad Antwerpen

Issue 33 | December 2014


The city of Antwerp and the Local Police Department wanted a campaign to remind people about the importance of safe and slow driving in the city.

The insight was that everyone wanted careful drivers when they were driving in their own streets.

The campaign brief was to invite local residents to call out to drivers, asking them to drive more slowly.

The Selfie Speeding Sign was part of that campaign.

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