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Dan Brown’s Inferno

AST Publishing House

Issue 33 | December 2014

Background

In Russia, Dan Brown's books were released in a different order to that in his native country. After the release of the super successful book "The Da Vinci Code", two of Dan Brown's earlier books were published. Counting on the great success of the writer, these two books were not backed by promotional support and that is why their sales did not reach expected levels.

The task was to promote the new book of a famous author and once again raise his popularity for the Russian reader.

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