Outdoor & Events


adidas and the Swedish Football Association (SvFF)

Issue 44 | September 2017


Usually, the launch of the Swedish women's national football team jersey got no attention and sales were low. This mirrored the situation for women's football in the country generally, where half the girls who played the game were considering quitting.

The challenge was to turn the launch of the latest jersey into an initiative that might inspire more girls to take up playing.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Current Issue

Issue 54

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


People Also Read