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UNICEF

Issue 34 | March 2015

Background

Back in 1979, ABBA donated parts of their royalties for the song Chiquitita to UNICEF. Up until today, the song has played in more than 30 million Swedish Krona – and the song has been UNICEF's most secret fundraising channel over the years. The mission, together with ABBA the Museum and UNICEF Sweden, was to make the initiative known by enabling the song to hit the charts once again, even though it was recorded 35 years ago.

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